Wayfarers were designed by American optical designer Raymond Stegeman for Bausch and Lomb in 1952 (Ray Ban parent company) and have been manufactured by Ray-Ban since 1956. Wayfarer sunglasses (originally intended to be marketed to men only) became one of the most desirable style icons of 20th century albeit at the beginning of the 80s were almost discontinued due to low demand. Product placement deal between Ray-Ban and Unique Product Placement guaranteed wayfarers to show up in more than sixty movies and television shows per year. Tom Cruise wearing wayfarer in Risky Business started the craze that lasted till 1990s. Popularity rose once again in 2000s when Ray-Ban re-introduced original wayfarer sunglasses design in 2007.
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