Hawaiian shirt is an expression of positivity and currently the most famous export item of the Hawaii textile industry. These colorful and wacky printed shirts with floral patterns and Polynesian motifs were regarded mainly as tacky souvenirs until Alfred Shaheen raised them to high fashion using by high quality materials and printing techniques. He opened his first store in 1948 and by 60s he had more than 400 people working for him. Elvis Presley wore Shaheen’s shirt on the album cover for the Blue Hawaii soundtrack in 1961.
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